Are you eating illegal rice?

I guess you also have noted the breaking news on rice illegal for human consumption has been sold in various counties throughout the European Union.

Why is this happening?
Why are the makers of GMO rice not more careful?
It is certainly will only give them a bad name!
In this case it is Bayer that has developed the illegal rice.

See more on:
http://www.greenpeace.org/international/press/reports/IllegalChinaGErice
http://www.euractiv.com/en/food/eu-strives-find-gmo-needle-rice-haystack/article-157769